In the comparison that follows, I perform an action so egregiously unfair that it deserves no place in civilized discourse. It betrays the principles of sound logic, rejects the burden of simple honesty, and laughs in the face of human decency. What are we waiting for!?
In one corner, we have England, as exemplified by Mission Burrito, a small, six-location fast-food Mexican restaurant across the street from the Oxford Union. In the other corner, the U.S.! represented by Chipotle, a multi-million dollar restaurant chain with a stellar marketing team, highly paid executive chef, and vertical controlled supply chains ensuring only the freshest ingredients and most satisfying flavors. Chipotle has rightfully opened its own six locations in London, thereby exemplifying the inevitable journey of American capitalism to the cultural re-conquest of its former imperial master.
This is obviously no fair fight (nor a fair mapping of national identities), but in the interests of shameless elitism, I am willing to put that to one side.
Begin!
Round 1: Ordering
Chipotle and Mission Burrito have identical service styles for nearly identical menus: starting from one end of a service line, you order a burrito, soft tacos, or a salad bowl, then go down the line adding whatever yummy fillings they have for you. At Chipotle, though, there seems to always be one more person than they really need, and everyone is so fast that the time from ordering to paying is tiny, even if the lines are longer. Mission Burrito isn’t as well staffed or quite as well trained, but its lower volume means that service is also pretty quick, unless you get it at its very busiest.
This round: Draw
Round 2: Cost
This round is a cut-and-dried knock-down by Chipotle. Mission Burrito keeps its meal costs pretty comparable to Chipotle’s, even accounting for the horrid exchange rate, but its higher drink prices, its extra charge for cheese, and its legal obligation to charge VAT tax when you eat in** make it noticeably pricier even pre-exchange rate calculations, all for the exact same amount of food.
**Normally, I just take my food and walk, but who wants to eat in a dark street on a windy night?
This round: Chipotle
Round 3: Dining Room
Chipotle’s dining rooms are large, modern, and organized to allow maximum movement. Mission Burrito’s dining room is sparse, early 2000’s with cheap plastic stools, and packing in a large table to maximize seating, but at the expense of easy access to the street-side bar.
This round: Chipotle
Round 4: Selection
Both restaurants provide lettuce, rice, black and pinto beans, cheese, guacamole, pico de gallo, three intensities of salsa, chicken, beef, pork, etc. Chipotle does give you an extra choice between white and brown rice, but Mission Burrito gives the option of roasted peppers and red onion, which I don’t think I’ve seen at Chipotle. The round is practically a draw, so if Chipotle really does have that option, it is a draw. Otherwise, slight edge to Mission Burrito. Congrats England! … don’t get cocky.
This round: Mission Burrito
Round 5: Taste
Comprehensive, knock-out win for Chipotle. I’m shocked it went to this many rounds! Let’s just list all the advantages:
- Chipotle serves cilantro-lime rice. Mission Burrito’s rice is plain, bland, steamed white rice.
- Chipotle dices its meat, then cooks it, so every piece is covered in seasoning. Mission Burrito cooks their meat, then shreds it, so the chicken tastes exactly like… well… unseasoned chicken.
- Chipotle’s pico de gallo tastes fresher and more flavorful.
- Chipotle gives you roughly twice as much guacamole, which is of course the best part of everything.
- Chipotle is actually named a flavor. Mission Burrito has a name a facade tastelessly reminiscent of Spanish Catholic conquerors’ attempts to coerce labor from heathen Native Americans.
This round: Chipotle!
The obvious and infinitely predictable result is that, despite its minor advantages, England (i.e., Mission Burrito) gets absolutely crushed by the U.S. (i.e., Chipotle). I will retain this arbitrary and inflated sense of national superiority until the U.S. gets shit-stomped by Ghana in the World Cup group stages, at which point I will whimper sadly in a corner for some ten minutes before remembering that no REAL American cares about soccer, anyway. Then I’ll probably go console myself with gratuitous amounts of Mexican food… from Mission Burrito, which will be right down the street.
*As usual, I actually got the burrito, but that’s not nearly as good a turn of phrase. 😉
Bonus American advantage: Mission Burrito even expressly lists San Francisco as the source of their “authentic” burritos.